Work with me
You're hiring a marketing leader. Not an agency. Three ways to do it.
Which also means you don't have to arrive knowing what you need. Most companies come in asking for a website, a campaign, or a rebrand.
Sometimes that is the right answer. Often the real problem is somewhere else, and working that out is the first part of the job, not something you should have to finish before hiring anyone.
- Free
- No call
- Fixes, not a pitch
Three ways to work together
Pick the one that matches your situation.
The difference is not the size of the budget. It is who owns the number, and whether there is anyone to execute once the direction is set.
Alongside your team
Strategy and direction. Your marketers execute it.
- You have marketers, or one capable generalist, and work is shipping.
- Nobody is confident the work is pointed at the right thing.
- You want senior direction without adding a senior salary.
- Positioning, messaging, and the proof behind both
- A plan your team can actually run
- Priorities set, and permission to stop what is not working
- Work reviewed against the strategy rather than against taste
- A monthly read on what moved and what did not
Not this if There is nobody to execute. Direction with no hands behind it is just a document, and you would be better served by option two.
In place of a team
The full marketing function, run end to end. The fractional CMO seat.
- There is no marketing leader, and hiring one full time is not the right move yet.
- Marketing is currently owned by a founder, a sales leader, or an agency.
- Ownership or a board wants the number explained every month.
- Strategy, budget and forecast, defended monthly
- The plan, and the discipline to kill what is not working
- Managing the team you have, and hiring the ones you need
- Managing agencies and vendors, including firing them
- Reporting that survives a board or ownership meeting
- Positioning and proof, which is where every plan starts
Not this if What you want is a strategy document. This is the seat, with the accountability attached. If you only need the thinking, option one costs less.
One project
A specific thing, built to argue the right point. Scoped and finished.
- You know what needs building. A site, a launch, a rebrand, a positioning reset.
- You already have leadership, and need execution with a point of view.
- You want a defined start, a defined end, and a number agreed up front.
- Positioning, messaging, and the proof behind it
- Brand identity and systems
- Websites, from architecture through build
- Campaigns, video, photography, creative
- Paid media, content, lifecycle and CRM
- Sales enablement and collateral
Not this if The thing you are asking for is not the real problem. That happens often enough to mention, and the free audit usually surfaces it in a week.
Not sure which one you are? Start with the free audit. It costs nothing and it usually answers the question for you.
Get my free auditWhere I've done it
The seats I've sat in.
Marketing leadership across four very different kinds of business, and on the other side of the table, launching and owning several of my own.
- Owner operated
- Private equity portfolio
- Corporate
- E‑commerce
- Non‑profit
The range is not the point. What each one teaches is different, and the useful part is knowing which lesson applies to the business in front of me.
Side by side
The difference in one table.
| 01 Alongside | 02 In place of | 03 One project | |
|---|---|---|---|
| Shape | Retained, monthly | Retained, monthly | Fixed scope and price |
| Who executes | Your team | Your team, plus who I hire | A team assembled for the build |
| What I own | The direction | The number | The deliverable |
| Runs for | Ongoing | Ongoing | Until it ships |
| Starts with | The free audit | The free audit | The free audit |
Every engagement starts with the free Trust Audit, then Pain Mapping. Not because it is a funnel, but because a marketing leader who starts by guessing is just an expensive opinion.
On the two rows above where someone other than your team does the building: that is a network of specialists I have spent a career finding, hiring and working alongside, not an agency roster. How that works, including how to meet them before you commit.
- Free
- No call
- Fixes, not a pitch